When you register a particular domain name but do not have a full-fledged website attached to it, you are parking that domain name. It is like reserving the name for future use. However, you don’t have to input the details of your host nameserver at this stage. Domain parking also lets you hold on to multiple domains and point them to a single hosting account. This allows visitors to reach your site by entering parked domain names in the browser. You can park a domain name for a variety of purposes.

  • As an aspiring webmaster – You have just coined the perfect domain name for your online venture and found it to be available. You don’t want to waste time and lose it to someone else. So, the option is to register the domain with a registrar at the earliest. You can always have a default “Coming soon” or “Under construction” page put up for any visitor to this domain. Thus when your website is created and ready, you can easily host it.
  • As protection against possible domain infringements – You are an online marketer who owns the site mysamplesite.com. By registering the alternate extensions of your domain (say, mysamplesite.net or mysamplesite.biz) you can protect yourself from competitors attempting to capitalize on the traffic to your site. Once you park such alternate domain names, you can provide a permanent 301 redirect to your principal site. Thus irrespective of whether a web surfer types in mysamplesite.com or mysamplesite.biz, they will be sent to mysamplesite.com. Parking domains with alternate extensions ensures that you do not lose any of your direct traffic.
  • As a selling strategy – For marketing purposes you might want to use different domain names yet prefer to have a single website. Domain parking is the perfect solution.
  • As a line of work - You don’t want to build and host websites yet you register numerous keyword-rich domain names. Your intention is to resell these valuable domains for a reasonable profit.

Domain Parking Service
Domain parking services are free services that run advertisements on your landing page and turn traffic into revenue. The parking services provide the content (advertising links and listings) with free hosting and pay you a share of the ad revenue. Usually, you get paid on a pay-per-click basis. The traffic to these domains can be the result of organic search, old bookmarks or residual traffic from the previous website. Sometimes domain registrars themselves provide the parking service. Domain parking services are popular because they help you earn revenue out of otherwise idle domains.